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The honest comparison

PixIt vs Perfocal.

Perfocal sells photography as a fixed package — from about £69 a shoot, photographer assigned for you, photos back within roughly 48 hours. PixIt is a marketplace: you set any budget from £50, verified creators near your shoot accept it if it suits them, and you choose one by portfolio. Package convenience versus price control and choice.

Side by side

The same job, two ways.

Who sets the pricePerfocal: their packages · PixIt: you, from £50
Who picks the photographerPerfocal: assigned · PixIt: you, by portfolio
Starting pricePerfocal: from £69 · PixIt: from £50
DeliveryPerfocal: ~48 hours · PixIt: 3–5 days, up to 3–14 for weddings
Same-day bookingPixIt pings creators within 10 miles for jobs under 3 hours away

Choose Perfocal when

A package is the point.

If you want zero decisions — a set price, a photographer sent to you, photos back fast — Perfocal's model delivers exactly that, and its roughly 48-hour turnaround is genuinely quick. For a business ordering the same headshot session every quarter, not choosing is a feature.

Choose PixIt when

Control is the point.

Your budget isn't a package. £50 for a handful of product shots, £120 for exactly ninety minutes, £3,000 for a wedding — you type the number and the market answers. No package sizes to squeeze into.
You want to pick the eye. Photography is taste. On PixIt every creator who accepts your job shows a portfolio — up to 10 photos and 3 videos — and you choose the one whose work you actually like, instead of meeting your photographer for the first time on the day.
It's urgent. A job starting within 3 hours pings verified creators within 10 miles, each with 45 seconds to accept. "This afternoon" is a normal booking on PixIt, not an exception.
You want the fee in the open. PixIt takes a flat 20% out of the price you set; the creator keeps 80% and 100% of tips. No spread between what you pay and what they see. The whole structure is on the pricing page.

How the ping-accept-choose flow actually runs is in how PixIt works — and if you're weighing the whole field, the UK booking apps comparison covers Splento, Bark and the rest.

Questions

Asked often.

What's the main difference between PixIt and Perfocal?

Who's in control. Perfocal sells fixed packages from about £69 and assigns a photographer from its network. PixIt is a marketplace where you set any budget from £50, verified creators near the shoot accept if it suits their rate, and you choose one by portfolio.

Is PixIt cheaper than Perfocal?

It can be — PixIt's floor is £50 against Perfocal's roughly £69 starting package — but the honest answer is that PixIt doesn't have a price. You set the budget, and whether a creator accepts it is the market's answer. For unusual briefs, that flexibility is worth more than the £19 gap.

Which is faster, PixIt or Perfocal?

Different kinds of fast. Perfocal's edited photos typically come back within about 48 hours, quicker than PixIt's 3–5 day window. But for getting a photographer to you, PixIt is built for urgency: a job starting within 3 hours pings verified creators within 10 miles, something package platforms aren't designed to do.

Do I choose my own photographer on Perfocal?

No — Perfocal assigns one from its vetted network, which is part of its convenience pitch. On PixIt, choosing is the model: every creator who accepts your job shows you a portfolio of up to 10 photos and 3 videos, and you pick the one whose work fits.

Is my money protected on PixIt?

Yes. You pay when you book, PixIt holds the money, and it's only released to the creator after your edited files are delivered through the app. Cancelling more than 24 hours before the shoot is free; inside that, a sliding fee compensates the creator whose time you'd booked.

Get started

See it for yourself.

Download PixIt on the App Store →